Navistar boosts owner loyalty program

Navistar International Corp. Wednesday announced enhanced benefits of the company’s owner loyalty program, International Advantage.

Benefits now include advanced fleet management tools, 24/7 dedicated concierge service and exclusive offers on vehicles, parts, service and more. 

“…We recognize the importance of providing value above and beyond the vehicle itself,” said Mike Cerilli, vice president truck marketing, Navistar, Inc. “The International Advantage program was designed to provide our customers with the best service available.”

The new International Advantage online portal, which includes expanded capabilities and features for users, is a major component of the enhanced program. The portal hosts a suite of fleet management tools, including the ability to track an entire fleet online with customized communications and reminders for service. 

“An essential part of providing a quality product is continuing to support that product after it’s sold,” said Cerilli. “Fleet management resources within the portal and 24/7 dedicated support are designed to minimize unscheduled downtime, keeping vehicles on the road and generating revenue for our customers.”

The International Advantage loyalty program is available for new and existing International Truck owners at no additional cost.