NextGen F-150 hits the road in customer test

Updated Sep 7, 2014

Four lucky truck customers are taking their turn behind the wheel of the all-new F-150.

The first of four videos in the “You Test” series went live today. Ford says the series will show how these customers tested the all-new F-150 at

These truck customers were selected from more than 15,000 submissions, in which entrants described how they would test the toughness of the new F-150 pickup.  

“Our four winners demonstrate how Built Ford Tough isn’t simply a tagline – it’s our brand commitment that F-150 gets the job done, day in and day out,” says Doug Scott, Ford Truck Group marketing manager.

The videos show real-world testing beyond testing already conducted by Ford engineers. Each of the four customers are testing a 2015 F-150 Lariat 3.5-liter EcoBoost 4Ă—4 in different regions of North America. They will be tackling such challenges as military-intensive off-road trails in the desert, hauling rocks, towing hay bales and transporting supplies more than 900 miles.

The first video features Brian Schober, a systems engineer for military vehicle testing, in Yuma, Arizona.

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Schober ran the 2015 F-150 through a series of off-road tests in the Arizona desert – some of which are used for the military vehicles he tests. The F-150’s durability was proven in 36 straight hours navigating a rugged 10-mile loop, which included rock crawls, sand washes and suspension challenges in triple-digit temperatures.

“I work at the U.S. Army proving grounds where I drive approximately 350 miles a day on gravel and dirt roads, hauling parts and people. I’ve gone through my fair share of vehicles,” said Schober. “We currently rent a 2013 F-150 and consider it a workhorse. With a new F-150 on my radar for my next vehicle, the 2015 looks like it will do the trick.”

Videos of the three other winners testing the all-new F-150 will be posted in the coming weeks, showcasing the truck hauling boulders in Oregon, towing bales of hay in Montana, and transporting supplies more than 900 miles on primarily gravel roads from Fairbanks, Alaska, to Inuvik in the Northwest Territories in Canada.