Pirelli launched its new Scorpion All Terrain Plus tire today at the Las Vegas Motor Speedway.
The new Scorpion All Terrain Plus for pickups and SUVs is a new product in the Pirelli Scorpion AT tire line up which features an aggressive design and new generation tread compound to maximize driving performance in demanding on and off-road conditions.
The new tire, which is available in 16 to 20 inch sizes and is backed by a 50,000-mile warranty, also carries the Three Peaks Snowflake denoting its suitability for winter conditions. The majority of the product line is now available to order in the most popular sizes, with the full product range available later this year.
Marco Crola, Pirelli’s new CEO for NAFTA, preceded the launch with a presentation of the Pirelli group’s ‘High Value’ strategy focused on the personalization of products and services, based on customer needs and supported by the constant search for innovative technological solutions. This approach has led to new cutting edge products and technologies such as Connesso, Cyber Car, Color Edition, Run Flat, Pirelli Noise Canceling System and Self-Sealing.
“This strategy also calls for the diversification of products and services, based on the needs of specific markets and customer groups within those markets,” said Marco Crola, CEO for Pirelli Tire North America. “The new Scorpion All Terrain Plus, which completes our product portfolio, goes in this direction: meeting the specific needs of pick-up truck and SUV drivers.”