Stellantis brings competitively priced parts brand to North America

To further enhance and expand its replacement parts and service business in North America, Stellantis announced this week the bproauto aftermarket parts brand as its new line of high-quality, competitively priced, replacement parts. 

Oil is among the products available through Stellantis' new aftermarket brand bproauto.bproautoStellantis reports that after decades of success in Europe and other international markets, including the Middle East and South America, the newly introduced bproauto parts portfolio is now available for most makes and models in North America to help combat the rapidly changing aftermarket and the long-term shift to electrification as vehicles and their components are becoming increasingly complex and digital.

These original-equipment-backed parts come with up to a two-year/unlimited-mile warranty. In addition, batteries have up to a two-year, free replacement coverage and brake pads carry a limited lifetime warranty.    

“With the introduction of bproauto, we’re further enhancing the customer experience by offering a new, competitively priced, private label line of high-quality, factory-backed parts for most makes and models,” said Mike Koval, head of Mopar North America. “While Mopar will remain the global original-equipment parts and authentic accessories brand for Stellantis, bproauto will offer an alternative for nearly all brands and all cars – new, used, owned, rented or shared. With Mopar and bproauto, our dealerships offer a 360-degree, multi-brand, one-stop-shop solution for nearly all customers, all vehicles and all brands.”   

In North America, 30 parts categories will be available for most makes and models to support the ongoing transition of the automotive repair industry. Additional product lines will phase into the Stellantis dealership network.  The following parts are available now from bproauto:  

• Air filters  
• Batteries  
• Brake pads 
• Brake rotors  
• Hub bearings 
• Oil and oil filters 
• Tire-pressure monitoring systems

Additional parts that will become available include ABS sensors, ignition coils, A/C compressors, lubricants, A/C condensers, O₂ sensors, A/C evaporators, radiators, alternators, shocks, ball joints, spark plugs, battery cables, spark plug wires, brake calipers, starters, brake hardware, struts, bulbs, taillamps, chemicals, thermostats, control arms, tie-rod ends, cabin and transmission filters, timing belts/tensionsers, fuel injectors, U-joints, fuel pump modules, water pumps, functional fluids, wiper blades and headlamps.