Ram today unveiled the 2020 Ram 1500 Laramie Southwest Edition, a new luxury trim aimed at the largest truck-buying region in the world.
The Ram 1500 Laramie Southwest Edition, which will be sold exclusively in Texas and neighboring states, pairs up popular appearance and luxury features.
“For nearly 20 years, Ram has recognized that Texas and America’s Southwest are the center of the truck universe,” said Mike Koval, ad interim head of Ram, FCA – North America. “Ram was the first manufacturer to offer a Texas-exclusive model, and the Lone Star edition remains our most popular truck in Texas. Our new Ram Laramie Southwest Edition adds the segment’s best combination of performance, capability, luxury and technology.”
The exterior of the Laramie Southwest Edition features body-colored bumpers, mirrors and grille. Chrome highlights, including tow hooks, grille inserts, body side moldings and polished 20-inch wheels provide exterior visual accents. Power side steps are also included, and fold out of the way when the truck is parked or underway.
Inside, the Ram 1500 Laramie Southwest Edition comes with a Uconnect 4C infotainment system with a large 12-inch touchscreen, dual-pane panoramic sunroof and electronic trailer brake control. Also included are automatic high beam headlights, blind-spot monitoring and cross-path detection, ParkSense Front and Rear Park-Assist with Stop, remote tailgate-release and rain-sensitive windshield wipers. Buyers have a choice of either a bench or buckets seats. All Ram 1500 Laramie Southwest Editions are delivered with a heavy-duty Mopar locking console when the bucket seat option is selected.
The 2020 Ram 1500 Laramie Southwest Edition is available in all powertrain options. Buyers can choose Quad and Crew Cab body configurations and 5 ft.-7 in. (Crew only) or 6 ft.-4-in. bed lengths.
Ram 1500 Laramie Southwest Edition’s Manufacturer’s Suggested Retail Price (MSRP) starts at $45,380, plus $1,695 destination. New 2020 Ram 1500 Laramie Southwest Edition models will go on sale in the second quarter of 2020.