Chevy’s SEMA concepts set to showcase customization, personality

Chevrolet introduced a stylized 2019 Silverado High Country Thursday at the State Fair of Texas, highlighting Chevrolet’s collection of truck accessories and performance parts for the all-new Silverado.

The High Country is one of four concepts Chevy will introduce this fall, each designed to showcase how customers can accessorize new Silverados to suit their personalities.

“We know every truck customer is unique, which is why the Silverado offers eight trims, each with a different combination of technology, performance and design,” says Hugh Milne, Silverado marketing manager. “With a full catalog of accessories and performance parts, we offer exponentially more ways for customers to build their ideal truck. And, unlike certain aftermarket components, these are designed, engineered and validated to the same engineering standards as the Silverado itself, and backed by Chevrolet.”

The catalog of genuine Chevrolet performance parts and accessories includes step kits and tonneau covers, illuminated bowtie emblems, cargo bed storage boxes, brake systems and suspension lift kits. These parts were designed and developed along with the new truck, for seamless design and performance integration. GM-designed parts are validated to the same standards as the factory-installed components, and are warranted by Chevrolet when installed at the Chevrolet dealer. Associated Accessories are developed and backed by third-party companies, and are reviewed by Chevrolet to determine proper fitment.

All four personalized Silverado models will go on display at the SEMA Show in Las Vegas, Nevada, Oct. 30-Nov. 2. They include:

Silverado High Country Concept

Envisioned as a premium outdoor truck, the accessorized High Country model on display at the State Fair of Texas through Oct. 21 blends high style, functionality and enhanced performance, including the all-new segment-exclusive Power Up-Down tailgate. Chevrolet’s concept vision starts with a two-inch suspension lift and concept bronze exterior accents, including the grille and 22-inch wheels. The following available accessories and performance parts enable customers to replicate the look and functionality of the show vehicle. They include:

Chevrolet Performance

• Two-Inch Suspension Lift (see description below).
• Six-Piston Brembo Front Brake Upgrade System with Color-Matched Rear Calipers.
• 6.2L Cat-Back Dual Exit Exhaust Upgrade System.
• 6.2L Cold-Air Intake Upgrade System.

Chevrolet Accessories

• Illuminated Gold Bowtie Grille Emblem.
• Chrome tailgate handle.
• Chevrolet Performance cold-air intake.
• Underseat organizer.
• Center console lockable storage box.
• Front-row premium all-weather floor liners with Chevrolet script.
• Rear-seat infotainment system with DVD player.

Associated Accessories

• Embark Power Max Retractable Tonneau Cover by Advantage.

Silverado LTZ Concept

This concept highlights the trailering technologies available on the 2019 Silverado 1500 designed to enhance trailering confidence, as well as performance parts for the 5.3L V-8. The Z71-equipped show vehicle also features the following dealer-available accessories and Performance Parts:

Chevrolet Performance

• 5.3L Cold-Air Intake Upgrade System.
• 5.3L Cat-Back Single Exit Exhaust Upgrade System with Chevrolet Bowtie Logo Tip.
• Six-Piston Brembo Front Brake Upgrade System with Color-Matched Rear Calipers.

Chevrolet Accessories

• Trailering Camera Package: a removable accessory camera which when mounted to a trailer can be viewed through the vehicle’s center stack display.
• 22-inch chrome multi-spoke aluminum wheels.
• Illuminated Black Bowtie Grille Emblem.
• Chrome wheel-to-wheel six-inch rectangular assist steps.
• All-weather floor liners with Z71 badge insert.
• Underseat organizer.
• Center console lockable storage box.
• Rear-seat entertainment system.

Associated Accessories

• Embark Manual Retractable Tonneau Cover by Advantage.

Silverado RST Off Road

The sporty, monochromatic styling of the new Silverado RST trim heads off the highway with this extreme trail-inspired concept in Cajun Red that incorporates a two-inch suspension lift from the factory and a new Off Road Appearance Package offered through dealers. The package features a sport bar, off-road assist steps and a soft, roll-up tonneau cover. The concept also features auxiliary lighting from Baja Designs. The roster of dealer-available accessories and performance parts includes:

Chevrolet Performance

• Two-inch Suspension Lift.
• 5.3L Cold-Air Intake System.

Chevrolet Accessories

• Soft roll-up tonneau cover with the Chevrolet bowtie logo.
• Sport Bar Package with the Silverado logo.
• Sport assist steps.
• 18-inch off-road wheels in Carbon Flash and off-road tires.
• Illuminated Black Bowtie Grille Emblem.
• Silverado Custom emblems in black.
• Black tailgate lettering.
• Side-mounted bed storage box.
• Center console lockage storage box.
• All-weather floor liners with Z71 badge insert.

Associated Accessories

• 40-inch LED light bar by Baja Designs.
• Off-road Squadron sport lamps by Baja Designs.
• Rear underseat lockbox with combination lock by Tuffy Security Products.

Silverado RST Street

With a decidedly aggressive appearance, the RST Street concept exudes attitude. Based on the new RST trim for the 2019 Silverado 1500, the concept’s striking stance is achieved with a concept lowered suspension system and concept body-side graphics, backed up with Chevrolet accessories and performance parts that lend a more authoritative look and sound to the available 5.3L V-8 engine. This concept also shows concept carbon fiber-look parts, including a grille bar, mirror caps, door handles and interior trim.

The Chevrolet Accessories and Performance parts available on chevy.com/accessories and at the dealer include:

Chevrolet Performance

• 5.3L Cold-Air Intake System.
• Six-Piston Brembo Front Brake Upgrade System with Color-Matched Rear Calipers.

Chevrolet Accessories

• Black Silverado nameplate.
• 22-inch wheels in high-gloss black.
• Front and rear molded splash guards.
• Front-row premium all-weather floor liners with Chevrolet script.

Associated Accessories

• Exhaust tips (two-piece) in carbon fiber by Borla.
• Cat-back exhaust, 5.3L dual-split rear by Borla.
• One-piece hard tonneau cover by UnderCover.
• 200-watt powered subwoofer and 200-watt DSP Amp kit by KICKER.