Ram today revealed the new 2018 2500/3500 Heavy Duty Longhorn Ram Rodeo Edition which ups the ante in luxury while remaining true to the popular Southwestern theme found in the Longhorn trim.
Ram has plenty of reason to feel confident about its new Longhorn Rodeo Edition. After all, the Ram Longhorn has earned the title Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA) two years in a row.
“The 2018 Heavy Duty Longhorn Ram Rodeo Edition is the ultimate combination of capability, refinement and towing content,” said Jim Morrison, Head of Ram Truck Brand, FCA North America. “Truck buyers at this level expect to see and feel the highest quality materials. The Ram Rodeo brings together the advanced technology and towing content in America’s longest-lasting truck.”
Loaded with premium materials, the Longhorn interior presents unique features and design cues. The Longhorn Ram Rodeo Edition builds on that theme by adding a suede headliner against contrasted interior colors such as Black and Cattle Tan.
Ram Rodeo’s exterior design upgrades include body-colored bumpers and side-steps. Distinctive “LONGHORN” badging stretches across the width of the tailgate against available RV Match Walnut Brown, Brilliant Black Crystal, Bright White, Pearl White, Delmonico Red or Granite Crystal Metallic (monotone only). Twenty inch aluminum wheels with optional painted pockets are standard on Ram 2500/3500 single-rear-wheel trucks. Ram 3500 dual-rear-wheel trucks receive 17-inch polished aluminum wheels.
The Ram Rodeo includes a 5th wheel/gooseneck trailer prep package and bed-view camera to provide owners with a factory solution for heavy trailers and deliver a clear view to align with the hitch point. The Longhorn Ram Rodeo also features Ram’s exclusive rear air suspension for comfort and expert load-leveling when hauling payload or trailer.
Rounding out exterior features, the addition of a Mopar bed step and Ram’s skid plate protection group will remind owners that although luxurious, the Ram Heavy Duty Longhorn Ram Rodeo is very much a pickup ready for work.
The Heavy Duty Longhorn Ram Rodeo Edition is available in Crew Cab and Mega Cab, 4×2 and 4×4 configurations. Standard 6.4-liter HEMI V8 or optional 6.7-liter Cummins Turbo-diesel I-6.
MSRP for the 2018 Ram 2500 Heavy Duty Longhorn Ram Rodeo is $60,790, not including $1,695 destination. The 2018 Ram 3500 Heavy Duty Longhorn Ram Rodeo has an MSRP of $71,260, not including $1,695 destination.
The new Ram Heavy Duty 2500/3500 Longhorn Ram Rodeo will be available in the third quarter of 2018.