Oh, what a feeling!
Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, carried a replica of the Cubs World Series trophy today in the bed of a 2017 Tundra during a victory parade in Chicago which attracted millions of fans.
As the pickup hauled a ten-foot-tall copy of the trophy, another 2017 Tundra carried Clark, the official mascot of the Cubs, who waved to fans along the parade route. A RAV4, featuring an exclusive Cubs wrap, rounded out the lineup.
Chicago’s Office of Emergency Management and Communication estimated attendance at 5 million, surpassing the crowd of 2 million that showed up for the Chicago Blackhawks Stanley Cup celebration in 2013, according to abc7chicago.com.
Last year, the Cubs and Toyota announced a long-term Legacy Partnership establishing Toyota as the Official Vehicle of the Chicago Cubs and Wrigley Field beginning in the 2016 season.
As part of the extended partnership, Toyota’s logo is prominently featured on the panel beneath the Wrigley Field Marquee at the corner of Clark and Addison streets. In addition, Toyota is the presenting sponsor of in-game manager challenges and umpire reviews. Also, they receive in-game rotational signage behind home plate and on the left field video board. The logo is also featured on field-level signage and Toyota vehicle names are affixed to Wrigley Field parking lots.