Chevrolet has launched Truck Legends, an exclusive community recognizing loyal Chevy truck customers.
Currently, Truck Legends is open to all Texas residents who have more than 100,000 miles on their Chevy truck or have purchased or leased more than one new Chevy truck in their lifetime. The program will roll out nationwide in 2017.
Truck Legends pays tribute and offers benefits to customers who Chevy reports have helped to make its pickups the fastest-growing truck brand for 2016.
“We know there is a story behind every mile, every truck and every customer,” said Sandor Piszar, Chevrolet truck marketing director. “The Truck Legends program is our way of saying ‘thank you’ to our loyal customers, and curating some of their stories.”
Truck Legends comes in preparation of an important milestone for Chevy.
“In 2018 we will celebrate the 100th anniversary of our first Chevrolet truck, and that event would not be complete without recognizing the customers who have made Chevrolet part of the fabric of America,” Piszar said. “The stories from our Truck Legends will play a key part in celebrating the next hundred years of Chevrolet trucks.”
Truck Legends members will receive exclusive Truck Legends memorabilia. This includes Chevy Truck Legends hats, Truck Legends decals and, if applicable, decals celebrating mileage milestones ranging from 100,000 to 1 million miles.
Participating dealers may also offer additional benefits to members, ranging from free car washes to discounts on oil changes and Chevrolet accessories for their trucks.
Chevrolet will periodically offer Truck Legends members once-in-a-lifetime experiences leveraging Chevrolet’s other partnerships. These experiences could range from front-row seats at concerts, to attending sold-out Major League Baseball events, to getting a sneak peek at new Chevrolet models.
The Truck Legends program is free to join for individuals who have more than 100,000 miles on their Chevrolet truck or have purchased or leased two or more new Chevy trucks in their lifetime. Eligible vehicles include:
- Silverado and Silverado HD (and past C/K trucks)
- Colorado (and past S-10 trucks)
Texas owners can sign up for the program by creating a profile at ChevyTruckLegends.com.