Ford, NFL team-up brings tailgate trucks to fans, awards to players

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Emeril LagasseFootball and trucks go hand in hand.

Any serious tailgater knows that and so does Ford.

As part of a three-year partnership agreement with the NFL, Ford is launching a special fleet of tailgate trucks that will bring plenty of food and fun to lucky fans. An award will also be given out to the best offensive line each week.

“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” says Mark LaNeve, Ford Motor Company vice president, U.S. marketing, sales and service.

“Both brands – each a leader in its category and known for toughness, capability, excellence and innovation – are coming together to give fans exclusive access to events and games, and to highlight players in a new way.”

Starting today, Ford is offering NFL fans a chance to win a Built Ford Tough Tailgate Truck package through Uber. Fans must enter the promo code FORDTOUGH on their Uber app.

Fans who connect with a Ford Tailgate driver will receive a special delivery from a 2017 Ford Super Duty truck, which will include tickets to an NFL game, an exclusive tailgate meal from Chef Josh Capon and a $100 NFL Shop gift card.

NFL fans also can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win a pair of tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team.

At the conclusion of the season, one line will be recognized as Built Ford Tough Offensive Line of the Year at the annual NFL honors awards presentation.

The offensive line of the week will be announced every Tuesday afternoon on NFL.com/Ford.

Ford F-Series Now Official Truck of the NFLAmerica’s toughest trucks are celebrating football’s toughest players. Ford and the National Football League are teaming up on a three-year partnership establishing Ford trucks as Official Truck of the NFL.

Additionally, Ford is bringing a Built Ford Tough Tailgate Tour for fans to NFL games around the country. These experiences will give consumers access to their own Built Ford Tough Tailgates on Demand on game day, as well as hard-to-get game tickets.

NFL fans also can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win a pair of tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team.

First-ever Built Ford Tough Offensive Line of the Week award will be given each Tuesday to league’s offensive line that best exhibits toughness, smarts and capability in prior week’s game.

Ford F-Series Now Official Truck of the NFLPictured: Ford’s Mark Laneve and NFL Commissioner Roger Goodell

America’s toughest trucks are celebrating football’s toughest players. Ford and the National Football League are teaming up on a three-year partnership establishing Ford trucks as Official Truck of the NFL.

Additionally, Ford is bringing a Built Ford Tough Tailgate Tour for fans to NFL games around the country. These experiences will give consumers access to their own Built Ford Tough Tailgates on Demand on game day, as well as hard-to-get game tickets.

NFL fans also can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win a pair of tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team.

First-ever Built Ford Tough Offensive Line of the Week award will be given each Tuesday to league’s offensive line that best exhibits toughness, smarts and capability in prior week’s game.

Emeril LagasseAmerica’s toughest trucks are celebrating football’s toughest players. Ford and the National Football League are teaming up on a three-year partnership establishing Ford trucks as Official Truck of the NFL.

Additionally, Ford is bringing a Built Ford Tough Tailgate Tour for fans to NFL games around the country. These experiences will give consumers access to their own Built Ford Tough Tailgates on Demand on game day, as well as hard-to-get game tickets.

NFL fans also can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win a pair of tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team.

First-ever Built Ford Tough Offensive Line of the Week award will be given each Tuesday to league’s offensive line that best exhibits toughness, smarts and capability in prior week’s game.

Ford F-Series Now Official Truck of the NFLAmerica’s toughest trucks are celebrating football’s toughest players. Ford and the National Football League are teaming up on a three-year partnership establishing Ford trucks as Official Truck of the NFL.

Additionally, Ford is bringing a Built Ford Tough Tailgate Tour for fans to NFL games around the country. These experiences will give consumers access to their own Built Ford Tough Tailgates on Demand on game day, as well as hard-to-get game tickets.

NFL fans also can enter the Built Ford Tough Toughest Ticket sweepstakes for a chance to win a pair of tickets to Super Bowl LI, plus an all-new 2017 Ford F-Series Super Duty customized to showcase their favorite NFL team.

First-ever Built Ford Tough Offensive Line of the Week award will be given each Tuesday to league’s offensive line that best exhibits toughness, smarts and capability in prior week’s game.