Line-X puts the “new” back in old spray-in bed coatings; ReNew a cost-effective way to bring life back to any pickup truck’s bed
by Bruce W. Smith
Jordan Satterwhite jumped up into our GMC Sierra 3500HD’s bed and immediately started hitting the faded and scratched bedliner with an orbital sander.
“Off-brand spray-in bed coatings like this one are prone to fading out over a couple years, ” says the 12-year veteran of Line-X.
“Bedliners also get chipped, gouged and scratched with use. When the bed looks bad, it impacts they way people see your truck.”
Satterwhite says a growing part of the Line-X business is refurbishing older bed liners.
Dealerships that take pickups in on trade like having the beds look like new as do individual owners whose pickups look good everywhere except inside the bedrails.
But consumers don’t want to pay for stripping out the old bedliner and spraying in a whole new coating.
That’s why Line-X developed their own bedliner-enchacing system called ReNew back in 2008.
LINE-X ReNew is a proprietary surface treatment that permanently bonds to your existing spray-on bedliner, which allows it to smooth out any rough patches caused by years of use and abuse.
It’s the ideal upgrade for fleet, contractor’s and landscaper’s pickups.
“The biggest mistake DIYers and part-time [spray-in] bedliner installers make is not cleaning and prepping the bed properly,”says Satterwhite.
“Three-quarters of our time is in scuff sanding to ensure the best mechanical and chemical bond with the pickup bed possible.”
He says Line-X installers also make sure the finished coating is around 80 mil on the sides and 125 mil on the floor. (Our HD’s no-name liner was 65 mil on the floor, which is probably why it didn’t stand up well after it was put in.)
So if your company pickups need to have their beds freshened up, think ReNew, not replace. WATCH THE VIDEO