Chevrolet and others watch from the sidelines; multi-million dollar advertising passes being thrown by luxury brands
Last year 11 auto manufacturers laid out more than $4M for each 30-second commercial during the Super Bowl in which one in three Americans watched our nation’s most iconic sporting event.
But according to a recent article in Automotive News, the number of automotive advertisers has shrank to six as of a week before the kickoff of Super Bowl XLIX.
One of last year’s key advertising players, Chevrolet, is sitting it out. Ford isn’t listed on the advertising roster either, and FCA (formerly Chrysler) hasn’t made a formal commitment.
Meanwhile, Nissan is back in the game after being out of Super Bowl since 1997 according to the Automotive News article about the advertising game.
“Nissan has something to talk about,” Jeremy Tucker, the company’s vice president of U.S. marketing, told Automotive News last month. And the Super Bowl offers Nissan a “big moment” to show America what it has to offer.
Who will be the other star ad players? BMW, Toyota, Kia, Lexus and Mercedes-Benz.