Beds Focus of Design Changes in 2014 Trucks
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Every pickup user knows there’s more to their truck than just whats under the hood. Functionality is the key driving force not horsepower.
GM has taken a keen interest in the last couple years in fine-tuning their pickups. The beds of the 2014 Silverado/Sierra models are a case in point.
“Silverado owners are the doers of the world,” said Lloyd Biermann, Silverado marketing manager. “Our goal when designing the Silverado’s pickup box was to create something that was stronger, more durable and versatile to help our owners get their toughest jobs done.”
GM surveys show pickups are used for everyday projects and two out of three owners use their truck for hauling. Seasoned truck owners want a pickup that makes loading and securing cargo as simple as possible. Making it easier to climb into the truck bed and retrieve items is a bonus.
“For the real truck buyer, they want a pickup that puts up with their abuse without making any compromises from the back end of the truck,” said Mark Williams of PickupTrucks.com. “The whole point of having a pickup is about solving problems, not creating them.”
From design to functionality, the Silverado pickup box is engineered to be the most innovative cargo box in its segment with these features:
- LED Box Lights – Located in the cargo box, under the side rails, the available lights turn on with the standard overhead box lamp and make it easier to find cargo in the bed, even under a tonneau cover.
- EZ Lift & Lower Tailgate – An internal torsion bar reduces the effort to raise the tailgate while a rotary damper allows for a controlled and more gradual lowering motion when opening it.
- CornerStep Bumper – Unique steps incorporated into the corners of the rear bumper are designed to accommodate work boots and can be used with the tailgate up or down.
- Hand Grip Pockets – Located within the rails, at the rear of the cargo box, they provide easier access into the cargo box and work in tandem with the CornerStep Bumper.
- Removable Upper Tie-Down Hooks – Allow maximum flexibility to secure cargo of varying shapes and sizes and can be placed in several locations around the cargo box.
“Every time we get into a new Silverado and fill the bed with payload, we’re reminded just how much thought their truck engineers put into, what we believe is, the most important part of a pickup – the bed,” said Williams.