2013 Ram Pickups Set Sales Record
Chrysler Group LLC reports March 2013 U.S. sales increased 5 Percent; Ram Truck brand sales up 24 percent in March – best March sales since 2007
Pickups are moving off the dealer lots in a record numbers. At least they are at Ram.
Chrysler Group LLC today reported U.S. sales of 171,606 units, a 5 percent increase compared with sales in March 2012 (163,381 units), and the group’s best monthly sales since December 2007.
The Dodge, Ram Truck and FIAT brands each posted year-over-year sales gains in March compared with the same month last year.
The Ram Truck brand’s 24 percent increase was the largest sales gain of any Chrysler Group brand in March.
Chrysler Group extended its streak of year-over-year sales gains to 36-consecutive months in March.
This sales milestone tops a previous sales streak of 35-consecutive months that occurred from February 1992 through December 1994.
Despite the extension of the sales streak, shipment volumes and sales in the first quarter of 2013 were negatively affected by the end of Jeep Liberty production in Q3 2012.
Product launches during the quarter of the new 2014 Jeep Grand Cherokee, the Jeep Compass, and the new 2013 Ram Heavy Duty truck line LAO ffected those numbers.
“With our 5 percent sales increase in March, Chrysler Group has now achieved year-over-year sales gains in every month for the past three years,” said Reid Bigland, Head of U.S. Sales.
“Furthermore, in spite of limited inventory last month on some of our most popular models, we also managed to record our strongest monthly sales since December 2007.”
