FALKEN TIRE TREADS LIGHTLY 
In support of increasing consumer awareness of “good stewardship of the great outdoors,” Falken Tire, a manufacturer of high-performance on- and off-road tires, has announced a marketing partnership with Tread Lightly!, a non-profit organization dedicated to promote responsible recreation across the country.
In becoming affiliated with Tread Lightly!, Falken also will become the Official Tire of Tread Lightly!
“Falken Tire strongly supports Tread Lightly!’s mission and echoes the need to educate consumers about the importance of respecting the outdoors,” stated Nick Fousekis, Falken Motorsports Marketing and Events Director.
“And while Falken is a strong advocate of off-road racing and other events, we always respect the environment, using the proper trails and designated facilities and want to encourage all enthusiasts to embrace these goals.”
As part of its partnership, Falken has pledged a $100 rebate on a set of Falken WildPeak A/T tires to individuals who join Tread Lightly!’s membership at the $50 level and above.
As an incentive for individuals to renew their membership in Tread Lightly!, Falken is providing a $50 rebate to any person who renews their existing membership at the base level of $25.
