Remington launching fitted, flexible floor mats

user-gravatar Headshot

Remington Industries will introduce its new Michelin EdgeLiner custom floor mat and liner program for trucks and SUVs at the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.

“Three out of four consumers told us that fit and size are the most significant factors they consider when purchasing a floor mat,” says Tim Parkes, CEO, Remington Industries. “These important preferences beat out price, ability to clean and style. As a result, we are excited to launch the EdgeLiner program to the aftermarket because a professional, custom fit mat offers the best coverage and maximum protection for consumers.”

Michelin EdgeLiner mats are injection molded and feature precise laser fit measurements to ensure the best possible fit for each vehicle. A deep tray design and rugged, all-weather topography shields the vehicle interior from debris. Michelin EdgeLiner mats are made from a unique, engineering grade resin for superior durability. Unlike competitive materials, Remington says its material is highly flexible. The material also repels water so it is not slippery when wet. An OEM precise fit and additional anti-slip nib backing keep EdgeLiner mats securely in place.

Michelin EdgeLiner mats will be available for popular trucks and SUVs including the 2008–2013 Ford F Series, 2008–2013 GMC Sierra, 2008–2013 Chevrolet Silverado and 2002–2013 Dodge Ram Series.

Consumers will be able to purchase custom floor liners for the front and/or second row of their vehicle, laser fit to perfection for maximum coverage. In the future, the company is planning to add EdgeLiner for popular passenger vehicle applications.