Sales of Ram trucks soaring, HD units up 35%

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Ram Truck posted year-over-year sales gains in July compared with the same month a year ago, the company reported Thursday.

The Ram Truck brand’s 31 percent increase was the largest sales gain of any Chrysler Group brand in July, and was the best July for Ram sales since 2007.

“We continue to see strong retail sales, particularly with our pickup trucks and SUVs, and that has helped to propel Chrysler Group to our 40th-consecutive month of year-over-year sales growth,” says Reid Bigland, Head of U.S. Sales.

The Ram Truck brand sales gain was driven by the 31 percent increase in Ram pickup truck sales. Dodge brand sales were up 18 percent in July, driven in part by the 88 percent increase in Dodge Durango full-size SUV sales. 

July was the fifth-consecutive month in which the Ram Truck brand registered the largest percentage year-over-year sales gain of any Chrysler Group brand. Sales of the Ram pickup truck were up 31 percent, its 39th-consecutive month of year-over-year sales gains.

Sales of the Light Duty Ram pickup were up 25 percent in July, driven by the Crew Cab pickups, while Heavy Duty Ram sales increased 35 percent.

The Ram Truck brand in July celebrated the start of production of its new 2014 Ram ProMaster Van at Chrysler Group’s Saltillo Van Assembly Plant in Coahuilla, Mexico. The new 2014 Ram ProMaster is Ram Commercial’s latest addition to its vehicle lineup. The ProMaster is based on the Fiat Ducato, which has been in production for more than 30 years.

Ram says it sold 31,314 Ram trucks in July compared to 764 cargo vans.