Ram unveiled today the new 2019 Ram 2500 and 3500 Heavy Duty Laramie Longhorn Edition luxury pickup.
The Ram Laramie Longhorn has enjoyed upscale truck status with three consecutive wins as the Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA).
“The new Ram Heavy Duty sets benchmarks in ride and handling, luxury, materials, innovation and technology, extending well past any competitive offerings,” said Reid Bigland, Head of Ram brand. “The Laramie Longhorn is filled with more craftsman-like details — including wood surfaces and 100 percent full-grain leather seats — than any other truck in the segment. Yet as hard-working heavy-duty trucks, the Ram 2500 and 3500 give maximum effort all day, every day with confidence.”
Layered with premium materials, the Laramie Longhorn carries iconic features and design cues from traditionally handcrafted, time-tested wares such as the antique pocket watch, hand-tooled leather cowboy boots or a horseman’s saddle. The Ram Laramie Longhorn’s wood, metal and leather elements are all authentic.
Ram Heavy Duty Laramie Longhorn models are distinguished externally by a chrome-slat grille and header surrounding the premium LED lamps with Adaptive Front-lighting System (AFS). Chrome bumpers, tow hooks and side steps (power optional) come standard as do wheel flares. Two-tone color options include correlating RV Match Walnut Brown bumpers, flares and lower panels. New 20-inch wheels are offered with a variety of finishes. The large belt-buckle badging continues to adorn the side of the Laramie Longhorn trim.
Ram Laramie Longhorn’s interior trim features a segment-exclusive hand-wrapped, 100 percent full-grain leather-wrapped dashboard, door-panel coverings and armrests in Southwestern style.
Throughout the cabin, a new alligator skin-embossed surface covers the center console, instrument panel, seats and door-panel inserts. Other unique details include satin warm-chrome accents with a brushed-nickel metal badge flush with the console lid and new burned-in “Longhorn” branding mark on upper glove box give the Laramie Longhorn a well-crafted, high-quality feel and appearance.
Real barn-wood accents are found throughout the cabin. Wood tandem doors on the center console reflect the heightened attention to detail and provide closed storage. At night, the cabin is accentuated with ambient lighting intended to create a luxurious and soothing atmosphere for passengers. Laramie Longhorn interior colors include Mountain Brown/Light Mountain Brown and Black/Cattle Tan full-leather seats with contrast piping. Heated full-leather rear seats are standard on Laramie Longhorn.
The Ram Heavy Duty pickup is the first to break the 1,000 ft.-lb. barrier and tow more than 35,000 lbs. Ram set out to improve the towing and hauling experience by focusing on confidence-inspiring features and class-exclusive vehicle safety, while adding many features from the award-winning 2019 Ram 1500.