Ram runs for two very different Super Bowl truck ads

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Updated Feb 5, 2018

Heart, humility and Vikings!

Ram Trucks had two very different Super Bowl ads tonight which are gaining a lot of traction on YouTube. Both commercials are posted below.

Ram released “Icelandic Vikings – We Will Rock You” and “Built to Serve” on YouTube shortly after they aired during the championship game between the Philadelphia Eagles and the New England Patriots.

“Icelandic Vikings” has fun pairing up Vikings with a 2019 Ram 1500 Limited as they set out to make it to the big game in Minnesota. It features a fast version of Queen’s “We Will Rock You” recorded in 1977. It didn’t take long to become a trending video and at last glance it had 590,912 views.

Ram’s next video, “Built to Serve” focuses on a speech given exactly 50 years ago by the late Dr. Martin Luther King, Jr. on Feb. 4, 1968. In the recorded speech, Dr. King talks about the importance of serving as a montage of service- and community-minded scenes continue to fill the screen. Last view count was at 669,150.