Chevy Colorado customized by Keg Media and MagnaFlow

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In a build partnership with Keg Media, MagnaFlow introduced its 2015 Chevy Colorado prerunner at the 2015 Specialty Equipment Market Association (SEMA) Show Monday in Las Vegas.

Of course, the pickup features MagnaFlow’s cat-back exhaust system attached to the 3.6 V-6 GM, which has plenty of added beef thanks to Ripp Superchargers, DiabloSport tuning and K&N Filter.

Reinforcing the front of the chassis is a Dirt King Fabrication long travel front suspension with Icon Vehicle Dynamics coilovers, featuring 3 and a half inches wider per side with 14 inches of travel.

On the rear are Atlas Suspension progressive leaf springs with Icon Vehicle Dynamics reservoir shocks.

Four Beard Torque racing bucket seats, Beard harnesses and H3R Fire Extinguishers highlight the interior.

General Grabber A/T, 35Ă—12.5 are mounted to 17Ă—9 Raceline RT-Monster competition beadlock wheels.

The body features McNeil Racing fiberglass fenders and bedsides; N-Fab RDS front and rear tubular pre-runner bumpers; N-Fab rock sliders with removable steps; N-Fab bed cage with spare tire carrier; custom built headlights from plainANsimple featuring Morimoto Panamera projectors; KC Hi-Lites Off-Road Lighting; T-Rex Grilles mesh insert; Line X Spray In liner; Viair Onboard Air System and a HornBlasters single trumpet horn; and all powder coat finishes are courtesy of Prismatic Powders.