A Tundra V-8 engine growls, and the earth moves to begin construction of the new North American Headquarters
With the roar of a 2015 TRD Pro Series Tundra, Toyota today formally broke ground on its new North American headquarters at the intersection of Headquarters Drive and Palomino Crossing in Plano, Texas.
The Tundra took center stage, bulldozing the first soil on the site of Toyota’s new campus in a manner that can only be described as not your traditional groundbreaking ceremony.
“The support and encouragement we’ve received from the community, civic leaders, business partners and nearby corporations has been nothing short of tremendous,” said Jim Lentz, Toyota Motor North America chief executive officer. “Our goal is to build an environmentally-sustainable campus that our new neighbors will welcome and our team members and associates will be proud to call home.”
Toyota also unveiled an installation during the ceremony: the word “TOYOTA” in large letters, standing 10 feet tall and 64 feet wide.
Inside each letter are native Texan Yaupon Holly trees, which represent “wish” trees, a Japanese cultural tradition. Students from the Plano ISD Academy High School and community participants contributed to the event by adding handwritten notes to the trees representing their wishes, dreams, hopes and inspirations. The notes will be collected from the holly trees and placed into a time capsule at the new headquarters.
The trees will be planted permanently once the Toyota headquarters is completed and will represent the long-standing friendship between Japan and the United States and the Company’s commitment to the Plano community.
Plano Mayor Harry LaRosiliere joined Lentz, addressing about 100 dignitaries and Toyota “Pioneers” – team members and associates who have already made the move to North Texas.
“Today’s groundbreaking event marks another milestone for the future of Toyota and the future of the City of Plano,” he said. “Toyota has already proven to be a great corporate citizen and neighbor, and we look forward to the continued impact they will have not only on Plano but on the whole North Texas region.”
Toyota expects completion by late 2016 or early 2017.