Ford SVT F-150 Raptor Selling As Strong As It Performs
Huge customer demand drives sales to record highs; 2014 production levels increased to keep up
Every hour five 2014 Ford F-150 SVT Raptors roll off the Dearborn assembly line. It’s the fastest truck on the market — in both performance and sales.
Hitting the market in 2009, 411hp 6.2L Raptor has had record sales during 8 of the past 10 months and sales are up 14 percent in 2013.
Raptor is also one of the fastest-turning vehicles in the automotive industry, staying on a dealer’s lot less than 15 days before its sold. The industry average is 60 days.
“What’s helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers,” said Doug Scott, Ford truck group marketing manager. “Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers’ evolving needs.”
The 2014 Ford F-150 SVT Raptor Special Edition is the latest variant.
Following the 2013 Ford F-150 SVT Raptor, which added available segment-exclusive HID headlights and industry-first factory forged-aluminum conventional wheels that can be upgraded to beadlocks, the 2014 Raptor Special Edition adds interior and exterior upgrades to further differentiate its appearance and appeal to luxury truck buyers looking for uncompromising off-road performance.
The Raptor is also the only 1/2-ton pickup on the market with locking differentials front and rear, so all that power can be put to the ground even in the worst conditions.
While trucks traditionally have been bought by businesses and individuals to do the hard work of building and moving America, buyers have increasingly flocked to pickups offering exceptional luxury, performance or in the case of the new Raptor Special Edition, both.