GMC and Chevrolet Rank 2nd and 5th In Industry
General Motors built on a strong performance in last year’s J.D. Power and Associates Initial Quality Study, placing about 50 percent of its vehicles in the top three of their respective segments with a company-best eight segment awards.
“Nothing energizes us more than receiving the verification of quality from our customers,” said Alicia Boler-Davis, vice president Global Quality and U.S. Customer Experience. “The overall ownership experience of the people who buy our cars and trucks is founded on providing vehicles with innovative technologies, while ensuring highest levels of initial and long-term quality and services they can rely on.”
GMC ranked second overall in initial quality, climbing 10 spots, and was the top-ranked non-premium brand. Chevrolet also jumped 10 spots and ranked fifth overall and second among non-premium brands. Together with Buick and Cadillac, all GM brands performed better than the industry average of 113 problems per 100 vehicles.
In addition, GM was awarded the Silver Plant Assembly Line Quality Award for its Oshawa, Ontario, plant where the Chevrolet Equinox and Impala are built.
The 2013 IQS is based on responses from more than 80,000 purchasers and lessees of new 2013 model year vehicles surveyed at 90 days of ownership. The study was redesigned for 2013 and provides manufacturers with information they can use to quickly identify problems and drive improvement.
For more information: www.gm.com.