SHELL ROTELLA INTRODUCES MY MILES MATTER REWARDS PROGRAM
New loyalty program rewards drivers and equipment operators for purchases of select Shell Rotella products
Houston – Shell Lubricants has launched a loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella® products. The My Miles Matter loyalty program allows members to earn reward miles by purchasing select Shell Rotella® products and services. Those miles can then be redeemed for a variety of rewards, including gift cards to popular restaurants and retailers, as well as a wide selection of merchandise geared towards truckers and their interests.
In addition, My Miles Matter members will have access to exclusive online content and offers, along with the opportunity to participate in members-only events at key industry tradeshows throughout the year.
“We know that trucks and equipment are vital to the livelihood of many people, which is why for over 40 years Shell Rotella® has delivered products that help keep trucks on the road and equipment operating,” said Chris Guerrero, Shell Rotella® global brand manager. “We want to continue the tradition of being a best-in-class brand by treating our customers to My Miles Matter, a loyalty program that rewards people for choosing the Shell Rotella® brand to protect their trucks and equipment.”
The My Miles Matter program offers reward miles for purchases of specially marked bottles of Shell Rotella® T Triple Protection®, Shell Rotella® T5 synthetic blend or Shell Rotella® T6 full synthetic engine oil, or purchases of full-service oil changes using Shell Rotella® T Triple Protection®, Shell Rotella® T5 synthetic blend or Shell Rotella® T6 full synthetic engine oil at participating locations.
To receive reward miles, members can go towww.MyMilesMatter.com to register and enter the 12-digit reward code (“Reward Code”) under the cap of specially marked bottles of Shell Rotella®, or the Reward Code included on the sales receipt from the purchase of a Shell Rotella® oil change at a participating location. Reward miles can then be redeemed for great rewards from well-known retailers, restaurants, online outlets, as well as Shell Gift Cards and Shell branded items.
Shell Rotella® protects against wear, helps keep engines clean, helps protect against corrosion from acids and more. The engine oils are backed by the Shell Rotella® Lubrication Limited Warranty program, which allows drivers to feel confident knowing they have the protection of Shell Rotella®, the #1 most preferred and used brand of heavy duty diesel engine oil in the U.S.
In celebration of the launch of My Miles Matter, those registering on or before February 29, 2012 will receive double miles for the first Shell Rotella® My Miles Matter Reward Code entered.
Between March 1 and April 30, all members can register to have a chance to win $25,000 in diesel fuel.* Everyone who registers during this time period will also get 250 miles automatically credited to their account. Secondary prizes include one hundred $25 Shell Gift Cards.
*NO PURCHASE NECESSARY. Program membership (free) is required for entry. Must be a US legal resident, 18 or older. Void in New Jersey and Virginia and where prohibited. $25,000 diesel fuel prize awarded in the form of Shell Gift Cards. Sweepstakes begins 3/1/12 and ends 4/30/12. Seewww.MyMilesMatter.comfor complete Official Rules.
In addition, every qualifying Shell Rotella® My Miles Matter Reward Code entered from participating products and services of Shell Rotella® T Triple Protection®, Shell Rotella® T5 synthetic blend or Shell Rotella® T6 full synthetic oil gives members a chance to win one free case (containing 3, 1-gallon jugs) of Shell Rotella® T6. One winner per week will be drawn through September 30, 2012. Members must log in towww.MyMilesMatter.com to see the Official Rules and enter the sweepstakes.*
*No purchase necessary via mail-in entry.