GM Honor Badge
Chevy honors military service members with special badge for new vehicles purchased in May
DETROIT – Chevrolet will salute the nation’s active duty and retired service members in May by providing an exclusive “Honor” badge to customers who buy an eligible vehicle through the General Motors Military Discount program.
The brand also will donate $100 to Cell Phone for Soldiers for each eligible vehicle sold.
“The men and women of the U.S. Armed Forces have given so much for so many,” said Alan Batey, vice president, Chevrolet sales and service. “This is one small way Chevrolet can say ‘Thank you.’”
During Military Appreciation Month, Chevrolet dealers will install, free upon request, the exclusive “Honor” badge – consisting of a yellow ribbon and “Honor” script – as a subtle recognition of military service to customers who buy an eligible Chevrolet through the GM Military Discount program.
The GM Military Discount of $750 is available to active, reserve and retired members and spouses of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard.
The discount, ranging from $400 to $4,000, is available on most Chevrolet cars, trucks and crossovers, depending on the model and options selected.
The discount can be combined with most current incentives.