Bass Cat and Yar-Craft purchased by premier ski- and wakeboard-boat builder
Today Correct Craft announced it is entering the bass and walleye fishing markets with the acquisition of both Bass Cat and Yar-Craft.
Bass Cat (the premier bass fishing boat) and Yar-Craft (the premier walleye fishing boat) are both manufactured in Mountain Home, Arkansas and are the quality leaders in their segments.
Bass Cat led the entire boating industry in quality during the years JD Power reported on the industry and both it and Yar-Craft have outstanding product and customer service reputations.
Correct Craft announced it has no plans to change either the location or management teams of the companies.
Correct Craft’s President and CEO Bill Yeargin (left) and Bass Cat President Rick Pierce reach mutual agreement on boat builder merger.
Bass Cat’s President (and member of its founding family) Rick Pierce stated, “After over four decades of being owned and operated by our family we are pleased to secure our heritage with Correct Craft.”
“Dad and I have had a blast together and now we turn the page on history. The decision is one to extend what Dad and Mom (Ron & Jan Pierce) started with their legacy.
“By joining the Correct Craft family Bass Cat and Yar-Craft will live well beyond our lifetimes. I look forward to where we are going to carry the brands,” added Pierce.
Correct Craft’s President and CEO Bill Yeargin stated, “Bass Cat and Yar-Craft are both outstanding brands with great reputations and exceptional teams. We could not be happier to have them joining the Correct Craft family.”
Yeargin added, “Bass Cat President Rick Pierce and his family have done a wonderful job for decades and we are honored that they would trust their brands, legacy and employees to Correct Craft. We look forward to working with Rick and the outstanding
Correct Craft’s President and CEO Bill Yeargin (left) and Bass Cat President Rick Pierce reach mutual agreement on boat builder merger.
