Through the first half of 2023, Ford F-150 is the best-selling full-hybrid pickup truck and Ford hybrid truck sales are up 28.1% in the first half of 2023.
Currently 10% of all F-150 trucks sold are hybrids, and Ford plans to double the mix of hybrid trucks manufactured for the 2024 model year. By the end of 2024 Ford aims to make F-150 PowerBoost one of the top-selling hybrids in the U.S.
To help drive sales, the company intends to remove cost from the consideration of whether to go hybrid or all-gasoline, and will set the initial starting MSRP on PowerBoost Hybrid (available on XLT through Platinum Plus) to now match the starting MSRP on the optional 3.5-liter EcoBoost engine. For 2024 the 2.7-liter EcoBoost and its 325 horsepower and 400 pound-feet of torque, will be the new standard engine.
“We’re making hybrid more accessible to our customers, giving them the power of choice by offering it as the same price as the 3.5-liter EcoBoost," said Andrew Frick, vice president, Sales and Trucks, Ford Blue. "This is the latest example of Ford democratizing technology for all truck customers. We did it with EcoBoost engines and with high-strength, military-grade aluminum alloy bodies for greater capability, and now we’re doing it with PowerBoost Hybrid.”
At 570 lb-ft, the hybrid features the highest horsepower and torque figures in the F-150 line outside of Raptor. PowerBoost F-150s also come standard with Pro Power Onboard, a 2.4kW inverter that works to give equipped vehicles a maximum of 85 hours of runtime with a full tank of gasoline.
A more powerful 7.2kW is available and Ford says it is chosen by nearly 75% of PowerBoost customers. Ford claims it can comfortably supply power for 32 consecutive hours.