Truck and SUV sales highest since 2007; Denali sub-brand out sells Land Rover, Jaguar and Porsche
GMC closed out 2014 with 501,853 total U.S. sales, up 12 percent from 2013. With retail sales up 11 percent, the brand marked its fifth consecutive year of sales growth and best year since 2007.
The brand is strengthening its premium positioning, as evidenced by the success of its premium Denali sub-brand and its average transaction prices in the full-size pickup segment.
“In 2014 we had the freshest portfolio of GMC products on our lots including a full range of pickups, with the all-new Canyon,” said John Pitre, chief operating officer at Motor City Buick GMC in Bakersfield, Calif. “The new Yukon lineup has also driven high consumer interest to our store with its bold styling, especially the Yukon Denali.”
GMC wins in 2014:
Denali
More than 21 percent of GMC sales to individual customers
Denali alone outsold Land Rover, Jaguar and Porsche
More than 760,000 retail Denalis sold since introduction with 1999 GMC Yukon Denali
More than half of Yukon/Yukon XL retail sales are Denalis and 35 percent of Sierra HD sales are Denalis
Sierra
Best sales year since 2005 with 211,833 total units, up 15 percent over 2013
Average transaction price of $41,519 leads the industry
Only full-size pickup with exterior design as No.1 reason for purchase, reinforcing premium appearance
2015 Sierra 3500 HD equipped with the Duramax diesel engine took first place in Pickuptrucks.com’s 2014 Ultimate Heavy Duty Challenge
Yukon
Best total sales since 2007 with 71,321 units.
Retail sales up 66 percent.
Gained 7 percentage points of retail share in the large SUV segment.
Canyon
All-new, launched in late 2014, is turning from dealer lots into customer’s hands in an average of 17 days
Autoweek magazine’s Best of the Best Truck for 2015
Rounds out GMC’s broadest pickup lineup, with a premium truck for every customer need in midsize, light-duty and heavy-duty segments
Terrain:
Best sales year ever with 105,016 total units, up 6 percent
Named a 2015 Top Safety Pick by the Insurance Institute for Highway Safety
Acadia
Edmunds.com’s Most Popular Large Crossover SUV of 2014 and 2015.
Received a 5-Star Overall Vehicle Score for safety from the National Highway Traffic Safety Administration.
