Nissan’s Titan Warrior concept truck got into a tug of war with a stage hand when a reveal cover clung to the truck for about 20 seconds during the Detroit Auto Show this week.
The trouble started a few seconds after a video featuring Shiro Nakamura, Nissan’s chief creative officer, finished playing on a curved screen that encompassed the stage behind the truck.
“It is confident, capable and designed to ignite our true sense of adventure,” Nakamura says on the large screen as music plays in the background. “This is our vision for the future of truck excitement.”
A few moments later, with the spotlights fixed on the draped truck and a crowd of reporters holding up their cellphones and tablets to capture the action, someone offstage pulls on a cord and the unthinkable happens: the truck’s white cover does not come off—at least not completely.
As the truck continues to spin on stage, someone offstage continues to pull at the cover which, at this point, is hooked on the corner of the truck’s bed.
Well, the show must go on, so as the music plays, the lights flash, the truck turns and the stage hand continues to pull and pull. The first round ends as the sheet tears in two and drops to the floor, with one end still clinging defiantly to the corner of the truck bed. As the truck slowly turns on stages, the frazzled remains of the cover drag behind it like a giant, errant shoestring.
Of course now the moments are stretching into eras as an emcee’s voice rises above the music and introduces Jose Munoz, executive vice president, Nissan Motor Co., Ltd. and chairman, Nissan North America.
Munoz calmly walks on stage and keeps smiling as the truck keeps turning with its strange, white tail. Just as the truck’s profile is completely exposed to the audience, someone offstage makes a Ninja-like dash and quickly steals Warrior’s unforgettable flag.
Munoz keeps smiling and ignores the mishap with style and grace. Nissan released the video below. The veil fail starts at 2:40.