Low Tire Pressures Cut Corporate Profits, Increase Safety Risks

Updated May 22, 2015

Bruce-tire-pressure-checkFuel is cheaper, but are your company’s savings “rolling” away on under-inflated tires?

More than 33 million Americans will hit the road this Memorial Day weekend to kick-off the summer driving season; but many will be wasting gas and putting themselves at risk with poorly maintained, under inflated tires.

(It’s a good reminder under inflated tires also cost company’s money.)

“No road trip should start without first checking tire pressure and inspecting tires for damage and insufficient tread depth,” says Dan Zielinski, The Rubber Manufacturers Association (RMA) senior vice president, public affairs.

“Vehicles with under inflated tires burn more gas and have a greater risk of tire damage that may lead to failure,” says  Zielinski. “Consumers who are tire smart and maintain tires will help keep their families safe, keep more money in their wallet and help the environment.”

A 2015 RMA survey found that more than 30% of US drivers are less concerned about gas mileage performance since gas prices have dropped over the past year while a whopping 50% of drivers aged 18-29 say they are unconcerned with gas mileage performance.

“Tire care shouldn’t take a back seat because of lower gas prices,” says Zielinski. “National Tire Safety Week is May 24-30 and is a good time to start a habit of regular, monthly tire maintenance to help promote safety, save money at the gas pump and help tires last.”

RMA survey findings include:

    • Only 17 percent of drivers are “tire smart” or know how to properly check tire pressure.
    • 1 out of 3 drivers don’t know that tires should be checked “cold” – before driving.
    • 35 percent of drivers do not know how to tell if their tires are bald.
    • Nearly 6 out of 10 drivers do not check the tire pressure in their spare tire.
    • 4 in 10 drivers believe they can tell if a tire is under inflated just by looking at it.
    • Half of all drivers don’t know where to find the correct inflation pressure for their vehicle. (Label on a vehicle’s driver side door or owner’s manual; not tire sidewall.)