Ram Longhorn/Case Backhoe Combo Inspires Creativity
Contractors who really want to make a statement when they roll out of their shops will find this idea appealing: Paint your machines to match your tow vehicle.
CASE Construction Equipment unveiled a one-of-a-kind, color-mathced Ram Laramie Longhorn-inspired 580 Super N Wide Track backhoe loader at CONEXPO-CON/AGG 2014 in Las Vegas.
The backhoe, which features the iconic Ram Laramie Longhorn two-tone black and white gold paint scheme, will tour the country at Ram- and CASE-sponsored events with a new Ram 3500 Laramie Longhorn Crew Cab 4×4 truck.
The machine also features a newly detailed cab designed to match the look and feel of the Ram Laramie Longhorn interior, as well as new chrome detailing and badges to give the backhoe the distinctive Ram appearance.
“Countless contractors rely on both the durability and performance of Ram Trucks and CASE Construction Equipment,” says Katie Pullen, brand marketing manager, CASE Construction Equipment.
“Matching this truck and backhoe showcase two of the construction industry’s most enduring jobsite images – the rugged Ram 3500 dually and the tireless CASE backhoe loader. Ram Truck is an excellent partner to CASE, and we’re excited to spend 2014 showcasing these technologies together.”