FCA is largely crediting surging Ram and Jeep sales for a 17-year sales high for the month of November.
Ram sales rose 44 percent to a November record of 57,970 vehicles. The previous record was 42,511 vehicles in November 2016. Ram 1500 drove the performance as total sales climbed 59 percent to 37,637 vehicles for a new November record. The Ram 1500 along with other Ram vehicles delivered record retail sales for November (sales chart posted below).
Jeep brand sales rose 12 percent to 73,784 vehicles. Jeep retail sales increased 4 percent to 65,588, marking a new record. The previous record was November 2017 when sales reached 63,206 vehicles. This is the seventh-straight month Jeep retail sales have set a new record. The news comes just days after the brand revealed its new 2020 Jeep Gladiator pickup (shown below) which will arrive in dealerships this summer.
All told FCA U.S. retail sales in November rose 6 percent to 136,704 vehicles. It was the highest November retail sales since 2001 when sales reached 155,706 vehicles. Fleet sales totaled 44,606 vehicles.
“Our dealers saw steady customer traffic throughout the month and especially during the Thanksgiving weekend,” Head of U.S. Sales Reid Bigland said. “We were also honored when Motor Trend named the Jeep Wrangler as the 2019 SUV of the Year and the Ram 1500 as the 2019 Truck of the Year. The awards underscore the hard work our dealers and employees have done to make both of these vehicles a success.”