GM adds CRM, route optimization integration into OnStar

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For many, their truck or van is more than a tool. It’s a break room, a conference room and an office.

Tuesday, General Motors announced the integration of the MapAnything platform to allow fleet customers to spend more time interfacing with their clients.

MapAnything, a Salesforce Ventures Portfolio company, combines telematics fleet management and customer relationship management (CRM) software to streamline routes and automate the business processes.

The solution is available by subscription and is powered through GM’s OnStar embedded hardware.

Ed Peper, U.S. vice president of GM Fleet, says in-vehicle 4G LTE is fueling double-digit annual growth in a multibillion-dollar market for fleet management software.

“We are expanding our relationships with technology companies because customer interest is so high,” he says. “The reasons are simple and compelling. Inside the data streams are the critical insights fleet managers need to help their drivers stay safe and productive, and their operating costs as low as possible.”

According to data from a survey conducted by MapAnything and Selling Power, nearly a third of sales managers estimate their representatives spend less than half their time actively selling because of time lost to scheduling and commuting to customer meetings.

“Using MapAnything Live, they’ll be able to harness their fleet location within CRM to unlock new levels of efficiency,” adds MapAnything CEO John Stewart.

MapAnything Live, powered by OnStar, aims to increase active selling and/or service time for sales representatives, field service and delivery drivers by helping fleet managers optimize fleet and field team productivity through Customer Relationship Management; automating key business processes including work order creation, case status changes and invoice creation based on the vehicle’s proximity to a customer; enabling geo-productivity intelligent routing and scheduling based on Salesforce and telematics data; telematics; the ability to track vehicle use and diagnostics such as vehicle location, idle time, fuel tank capacity, speed, ignition state, hard braking/acceleration and more; route optimization based on traffic, time of day and business priorities.