Fiat goes ‘all-in’ with Chrysler

The infiltration of Fiat design will be a mainstay in the Chrysler lineup after the Italian company forked over more than $4 billion Wednesday to gain full control of Chrysler Group LLC.

The two companies’ partnership has already produced Fiat-inspired Ram commercial vans, and when the merger is complete, that working relationship with be cemented. 

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Chief Executive Sergio Marchionne says he plans to merge the two companies to become the world’s seventh-largest auto group.

“The unified ownership structure will now allow us to fully execute our vision of creating a global automaker that is
truly unique in terms of mix of experience, perspective and know-how, a solid and open organization that will ensure all employees a challenging and rewarding environment,” he says. 

“I have been looking forward to this day from the very moment that we were chosen to assist in the rebuilding of a vibrant Chrysler back in 2009” says John Elkann, Chairman of Fiat. “The work, commitment and achievement I have witnessed from Chrysler over the past four and a half years is nothing short of exceptional, and I take this opportunity to officially welcome each and every one of the people in the Chrysler organization to the integrated Fiat-Chrysler world.”