Volvo Truck’s/Jean-Claude Van Damme’s “Epic Split” video has been seen more than 64 million times.
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This month, the viral YouTube sensation was dubbed the most viewed automotive commercial ever on YouTube.
“It is quite overwhelming. Sure, we were hoping for a success, but we didn’t expect it to be this big or come this fast,” said Per Nilsson, PR Director for the Volvo Trucks brand in Europe. “We believe the results are due to a fantastic piece of content and our communication strategy, a strategy that we’ve consistently carried out for a long time.”
At least one of those 64 million was apparently another renowned movie martial artist: Chuck Norris, who starred in a spectacular spoof video.
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