Chevrolet unveiled a new look this week for its Colorado midsize truck franchise.
The Colorado lineup will now feature greater differentiation from trim to trim and the addition of the new Sand Dune Metallic exterior paint color option available on the Z71 and ZR2 models. All Colorado variants will also include revised front Chevy bowtie emblems and embossed Chevrolet tailgates in place of the traditional Chevy bowtie on the rear of the vehicles.
The 2021 Chevrolet Colorado will make its first public appearance at the 2019 Method Race Wheels Laughlin Desert Classic on Oct.10, driven by Hall Racing (shown below). The 2021 Colorado ZR2 will then debut at the SEMA show in Las Vegas.
“We’ve sold 520,000 Colorado pickups in five years through a relentless, foot-on-the-gas approach to product and feature updates,” said Bob Krapes, director of marketing, Chevrolet Trucks. “With its new-look front end and tailgate, Colorado will now have a more aggressive appearance to match its award-winning capability.”
The WT, LT and Z71 Colorado trim levels will all receive updated center bars, lower fascias and front skid plates for 2021. WT and LT will feature all-new gold Chevy bowtie logos, while Z71 receives a black bowtie logo.
The ZR2 off-road performance variant is also getting a new look. ZR2 will be the only Colorado model to feature the all-new, lettered, flow-through “Chevrolet” front fascia. ZR2’s new front end is intended to provide drivers with improved visibility while presenting a more aggressive appearance.
ZR2, with its segment-exclusive Multimatic DSSV position-sensitive dampers, standard front and rear electronic locking differentials, 2-inch suspension lift, 3.5-inch wider track, off-road rocker protection, cast iron control arms, Autotrac transfer case, and multiple skid plates, will now come equipped with standard red tow hooks as well.
The 2021 Chevrolet Colorado goes on sale next year. Pricing will be announced closer to production. All 2021 Colorado models will be built at General Motors’ Wentzville Assembly Center in Wentzville, Missouri.