Ram Thanksgiving ad focuses on thankful father


Ram Truck released a pensive Thanksgiving video today that has largely gone over well with viewers online.

A thirty-second long spot titled “Thanksgiving Grace” initially aired during the 92nd annual Macy’s Thanksgiving Day Parade on NBC. It later ran during the Detroit and Dallas NFL game on CBS. A minute-long version was posted on Ram’s YouTube channel where as of Thursday night it had received 123 thumbs up votes versus four down.

“Well done, Ram. Happy Thanksgiving,” wrote one viewer.

“Proud to be Ram owner. Happy Thanksgiving,” wrote another.

“Thanksgiving Grace” features a family celebrating the holiday as the father reflects on all for which he is thankful. He recites the values of kindness, courage, beauty, confidence, and the love of his children and his wife. The spot ends with the tagline “Make the Next Generation Even Better. That’s Our Job. Happy Thanksgiving.”

“Thanksgiving Grace” is the second in a series of “Next Generation” videos from the Ram Truck brand. The first spot “School Talk,” which debuted as part of Father’s Day observance, reinforces the importance of fatherhood and being a role model for children. “Thanksgiving Grace” will also run across the brand’s social channels, including FacebookTwitter and Instagram.

Ram is the official truck of the Macy’s Thanksgiving Day Parade and, for the fourth consecutive year, more than 20 Ram trucks towed all the floats. This year’s parade was unique as two Ram trucks were fully wrapped to match the float designs of the new Splashing Safari Adventure by Kalahari Resorts and Conventions and Mount Rushmore’s American Pride by South Dakota Department of Tourism. Also, for the first time, Macy’s most famous float of Turkey Tom was built on top of a Ram truck, leading the entire parade.

“On a day that millions join together with family and friends, it is an honor to continue to align the Ram brand with such an iconic American event as the Macy’s Thanksgiving Day Parade,” said Reid Bigland, Head of Ram Brand. “As our 2019 Ram trucks lead the parade, we celebrate the achievements of every person who puts their best foot forward at work every day, and for whom we continue our commitment to build the most efficient, durable and technologically advanced trucks in the market.”

In total, Ram provided the Macy’s Parade with 65 trucks and Ram ProMaster commercial vans, many of which were used for behind-the-scenes functions leading up to the parade start. Ram not only helped transport the larger-than-life floats down the parade route, but also assisted in moving other parade materials needed to produce the annual spectacle from tool containers to costumes and much more.

Look for Ram next at the 2018 Nashville Christmas Parade on Saturday, Dec. 1, benefitting the Monroe Carell Jr. Children’s Hospital at Vanderbilt. As the title sponsor of the parade, Ram trucks will tow all of the parade floats, including the life-size gingerbread float constructed by the brand and revealed in the Ram brand’s “Ginger Builders” 30-second video.

“Thanksgiving Grace” was created in partnership with Austin-based agency GSD&M.

Ram Macys Sq 0007 5424v5hol0cvbbjqbk6af862bs5 6 Ram Macys Sq 0003 Layer 61ba3am7ocmaurel4p2b4apbid4 1 0011 Layer 11sgojnn6j5g9ikq3nchpfjkev57