Chevy reveals a restored, customized 1967 Chevy C/10

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Updated Oct 31, 2017

20171030 193432When it comes to new, it’s hard to beat old.

That was the case for a restored 1967 Chevy C/10 which proved to be real show stopper tonight at Chevy’s SEMA reveal at the Westgate Resort in Las Vegas.

The customized classic completed in-house by Chevy is helping the brand celebrate 100 years of truck building.

“One hundred years and 85 million trucks later, Chevrolet trucks continue to inspire, support and reward through hard work and recreation,” said Sandor Piszar, Chevrolet Trucks marketing director. “We are celebrating this historic milestone with the customers who have trusted Chevy trucks for generations.”

Plenty of admirers flocked to the truck following its reveal. Details like brushed chrome trim, a raised Chevrolet Centennial bowtie on the bed floor, LED exterior and interior lighting, a modified instrument cluster with custom gauges and a porcelain white interior make the truck an immaculate contender. Sorry, but it was just hard to appreciate the other trucks as much after seeing it.

The C/10 started as a long-bed model with a rare big rear window. The frame and cargo box were shortened to give the truck classic short-box proportions. The suspension was also lowered and matched with 20-inch wheels, while the rest of the truck features more styling enhancements, including smoothed and customized bumpers and tailgate and custom engine compartment closeouts.

Under the hood is a potent 405-hp ZZ6 which delivers 430 lb.ft. of torque. The engine is one of roughly 50 Small Block, Big Block LS/LSX and LT crate engines offered by Chevrolet Performance. A 4L65-E electronically controlled four-speed automatic transmission is mated to the engine as part of Chevrolet Performance’s Connect & Cruise lineup of factory-matched powertrain systems.

Each Connect & Cruise system matches the crate engine with a complementary transmission, as well as the engine and transmission controllers, installation kits and more. There are more than 60 combinations available for all engine families, matching them with manual and automatic transmissions.

Additional details for the C/10 concept include:

  • Centennial Blue exterior with heritage Chevrolet bowtie emblems matching cues for Silverado and Colorado Centennial Edition production models
  • Suspension lowered with drop spindles, custom springs and modified original front control arms
  • Disc brake conversion with Chevrolet components
  • 20 x 8.5-inch front and 20 x 10-inch rear forged aluminum wheels
  • 255/40R20 front and 295/40R20 rear tires
  • Interior trimmed in Porcelain White

The C/10 concept joins approximately 20 additional Chevrolet models this week at the SEMA Show, Oct. 31-Nov. 3. Follow the action at, #CHEVYSEMA, @ChevroletPerformance on Instagram and Chevrolet Performance on Facebook.