Ford F-Series wins Kelley Blue Book 2017 Brand Image award

Updated Apr 12, 2017
2017 Ford F-150 XLT2017 Ford F-150 XLT

Kelley Blue Book has awarded Ford with its 2017 Brand Image award for its F-Series trucks. It’s the fourth consecutive year Ford has been given the honor.

Kelley Blue Book Brand Image Award winners are based on annual new-car buyer perception data and published on The awards recognize outstanding achievements by automakers in creating and maintaining brand attributes that capture the attention and enthusiasm of new-vehicle buyers.

According to Kelley Blue Book, Ford is taking home best overall truck brand for the fourth straight year for giving truck buyers what they want in its F-150, including best-in-class towing and payload capacity, a cab filled with functionality, technology, luxury amenities and more.

“Superior product lineups and compelling marketing communications from automakers continue to influence consumer opinion, driving interest in particular brands, and, most importantly, positively affecting vehicle consideration,” said Rick Wainschel, vice president, customer analytics and insights, Kelley Blue Book.

Todd Eckert, Ford truck group marketing manager, said the recognition demonstrates Ford’s commitment to delivering on the wants and needs of its truck customers, and to staying ahead of the competition by offering more capable, stronger, smarter F-Series trucks.

“What’s made the Ford truck team so successful for so many years is its ability to anticipate the needs of our customers – who they are, and what they need to move forward – which helps us design, engineer and build America’s best-selling trucks,” said Eckert.

The award is the latest in a series of accolades for Ford F-Series trucks, including the all-new 2017 Super Duty, which took home Texas Truck of the Year and Motor Trend Truck of the Year. The all-new F-150 Raptor was named Pickup Truck of the Year by FOUR WHEELER and Best Pickup of 2017 by, and honored with Autotrader’s Must Test Drive Award. F-150 earned the Kelley Blue Book Best Buy Award for the third consecutive year and the Autobytel Buyer’s Choice award.