Ram unveils new color for 2017 Laramie Longhorn

Ram Truck today unveiled a new exterior color shade for its luxury Laramie Longhorn line of pickup trucks.

RV Match Brown will serve as the model’s new two­-tone contrast color, replacing White Gold.

“The Ram Laramie Longhorn has deservedly become the world’s benchmark for upscale, capable pickup trucks,” said Mike Manley, Head of Ram Brand, FCA – Global. “The Laramie Longhorn has earned the title Luxury Truck of Texas from the Texas Auto Writers Association and there’s no better place to show off these updates than at the Dallas Auto Show.”

The Laramie Longhorn­ edition model is available across the Ram pickup truck lineup, including 1500, 2500 and 3500 Heavy Duty models.

With more than 30,000 pounds of trailering capability, Ram reports that its heavy duty Laramie Longhorn editions have become a popular choice among buyers who rely on their truck to tow a camper or recreational vehicle. In fact, the new RV Match Brown was chosen to closely match or complement a shade of brown that is frequently used in the exterior design of RV travel trailers, including premium fifth­ wheel models.

Ram Laramie Longhorn edition models are known for distinctive exterior badges. A chrome metal Laramie Longhorn edition badge with painted accents is mounted to the tailgate while model ­specific (1500, 2500 or 3500) Laramie Longhorn edition badges adorn the doors.

Ram’s RV Match Brown lower ­body two­-tone, wheel flares, painted front and rear bumpers and running boards complement a bright chrome grille and painted tow hooks.

Two­-tone Ram 1500 Laramie Longhorn editions are equipped with 20-­inch polished aluminum wheels with brown ­colored pockets, while monochromatic versions roll on polished silver aluminum wheels. Ram 2500 and 3500 (single rear wheel) models get 18-­inch polished aluminum wheels with brown­ colored pockets, while monochromatic versions roll on polished silver aluminum wheels. Twenty-­inch wheels are optional. Ram 3500 duallies get polished silver aluminum wheels with Laramie Longhorn edition­ badged center caps.

RV Match Brown is available as a two­-tone combination with nine exterior colors including Black Forest Green, Bright Silver, Bright White, Brilliant Black Crystal, Delmonico Red, Maximum Steel, Pearl White and True Blue.

Ram Laramie models will continue to be offered in an optional Bright Silver two-­tone contrast, but for 2017 will also be available in two-­tone RV Match Brown color. Non two­-tone paint is standard on Ram Laramie models.

Ram RV Match Brown models will go on sale in Q2 2017.

Ram Longhorn models are distinguished externally by standard two-­tone RV Match Brown trim, premium headlamps and tail lamps, unique wheels and grilles. Inside, Longhorn is trimmed in real walnut burl inserts stained in Canyon Brown or Cattle Tan. Longhorn’s premium seating features Cattle Tan leather with black welting/stitching or Canyon Brown with or without premium leather filigrees. Front seats are heated and cooled, while rears are heated. Longhorn models also feature model­ specific Uconnect Access and Multiview cluster screens which complement the overall design theme.

For 2017, Ram 1500, 2500 and 3500 Longhorn models will be updated with a new front­end look that includes bright chrome billet port grille with RAM lettering and chrome belt moldings. Ram 1500 Longhorn models also add standard Keyless Go, SmartBeam headlights and rain-­sensing wipers for 2017.

Also new for Ram 2500 and 3500 Heavy Duty Laramie, Longhorn and Limited models is the 6.4-­liter HEMI V­8 as standard equipment, delivering best­-in-­class gas towing capacity of 16,320 pounds.

Ram Heavy Duty Longhorn and Limited 4×4 models also come with Bilstein monotube shocks enhancing their already best-­in­class ride and handling and are available with the 6.7-­liter Cummins Turbo Diesel, capable of towing more than 30,000 pounds.