Ram kicked off its new marketing campaign this past weekend with two new truck commercials that highlight features of the latest Ram 1500, 2500 and 3500.
Two 30-second spots in the new campaign, “Long Live Ram” and “Skate,” launched over the weekend during NFL football playoff game telecasts and will continue to run on broadcast and cable programming throughout 2017. Additional ads will follow in the coming weeks.
Set to a custom recording and arrangement of Bob Dylan’s timeless “Forever Young” song, performed by Low Country Sound/Elektra recording artist Anderson East and produced by Grammy award-winning producer Dave Cobb at his famed “Historic Studio A” in Nashville, the “Long Live” campaign showcases the resolve of those who depend on Ram trucks every day – from families to farmers to first responders.
The spots also highlight the strength, power and capabilities of Ram trucks, including best-in-class horsepower of a Ram 2500 with a 6.4-liter HEMI V8 engine, the class-exclusive active-level four-corner air suspension of a Ram 1500 and popular Cummins engines available in Ram Heavy Duty trucks.
The 30-second “Long Live Ram” ad features a variety of stories that showcase the strength, bravery and resolve of communities that depend on our trucks. In “Skate,” Ram trucks go to work clearing the way for a whole town to come together to go ice skating on a lake.
The spots end with “America’s Longest-lasting Pickups” and brand tagline “Guts.Glory.Ram.”
The “Long Live” Ram brand campaign includes online advertising, as well as Ram brand website and Facebook, Twitter and Instagram social media page support. Future lifestyle marketing extensions are also being planned. “Long Live” was created in partnership with full-service advertising agency Doner.