Chevrolet revealed its 2017 Silverado 2500HD Carhartt concept vehicle today which serves as a tribute to hard work.
“Chevrolet HD trucks are designed for hard work, and just like your favorite Carhartt, their functionality transcends the workplace to become a style statement,” said Sandor Piszar, Chevrolet Truck marketing director. “This concept vehicle mirrors the lifestyles of countless Chevy truck owners, demonstrating the personal connections with the tools of their trades.”
Carhartt’s iconic clothing colors and utilitarian fashion sense are on display mostly in the truck’s interior. A unique Carhartt-inspired tonneau cover and Carharrt badging make the company connection clear on the exterior.
Durability is expressed in the texture of the concept’s distinctively trimmed Jet Black interior, which features Carhartt’s signature duck brown garment material on the seats, armrests and door panel inserts, with triple-stitched seams just like the jackets. The Carhartt logo is laser-etched on the headrests, while antique nickel-finish trim is used on the doors, center console and instrument panel. (See video below).
“When Carhartt and Chevy started working together on this concept truck, we quickly realized that our mutual respect for hardworking people and the utility they expect from our brands would equal the ultimate truck for anyone who works and plays in the rugged outdoors,” said Tony Ambroza, senior vice president of marketing at Carhartt. “For more than 127 years, Carhartt has designed workwear by solving for the needs and practical ways hardworking people use every product we make, and that’s the same kind of thinking we applied to this collaboration.”
Carhartt’s tough fabric is also used for a custom concept tonneau cover.
A number of Chevrolet accessories and concept parts enhance the truck’s appearance and functionality. Chevrolet accessories include:
- Trailering mirrors with camera system
- Black bowtie emblems
- All-weather floor liners
- Assist steps
- Perimeter bed lighting
- Bed-mounted toolbox and swing-out tool chest (associated accessories)
The additional concept and custom equipment includes:
- 20-inch LED light bar
- Electrical outlets in the bed
- Antique nickel accents on the grille, mirror caps, tow rings and 20-inch aluminum wheels
- Carhartt gold pinstripe graphics
The Silverado 2500HD Carhartt concept features a unique, two-tone Carbon Flash exterior finish, with a matte finish above the beltline and high-gloss black on the bottom half.
The concept is powered by the new, next-generation Duramax 6.6-liter V8 turbo-diesel engine offered in the 2017 Silverado HD lineup. It delivers more horsepower and torque than ever—an SAE-certified 445 horsepower and net 910 lb.-ft. of torque.
The Carhartt concept will join approximately 20 additional Chevrolet models at the SEMA Show Nov. 1-3 in Las Vegas. Follow the action at ChevySEMA.com, #CHEVYSEMA, @ChevroletPerformance on Instagram and Chevrolet Performance on Facebook.