Ford calls out Ram on incorrect ‘best-in-class’ truck claims

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Updated Oct 24, 2016
2017 F-Series Super Duty Media Drive in Colorado2017 F-Series Super Duty Media Drive in Colorado

Ram Commercial’s vehicle press release caught the attention of Ford on Friday which pointed out that its competitor’s ‘best-in-class’ claims for its Ram 3500 pickup are no longer valid.

Ford’s North America Product Communications Manager Mike Levine contacted Hard Working Trucks Friday and said that its 2017 F-350 has laid claim to various best-in-class categories, including three that Ram said still belonged to its Ram 3500 on Friday: best-in-class towing, best-in-class payload and best-in-class torque.

Ford is not disputing Ram’s current claim to best-in-class fuel economy. The automaker’s 29 mpg EcoDiesel can keep a Ram 1500 trucking along on one tank of fuel for 754 miles.

“The 2017 Ford F-Series Super Duty, on sale now, has best-in-class payload, best-in-class conventional, fifth-wheel and gooseneck towing, best-in-class diesel horsepower, best-in-class diesel torque and best-in-class gas torque,” Levine said. “Those are the facts.”

Hard Working Trucks reached out to Ram, but it would not comment on Ford’s best-in-class claims for the 2017 F-350.

2017 Ram 3500 Limited Crew Cab 4×4 Long Box2017 Ram 3500 Limited Crew Cab 4×4 Long Box

Best-in-class categories are reserved for vehicles that are currently on sale. Like other 2017 vehicle models, the F-350 recently arrived at showroom floors. Hard Working Trucks verified through that the truck is available at dealerships across the country.

In its press release on Friday, Ram Commercial mostly reported on its new marketing campaign for its ProMaster and ProMaster City vans. At the bottom of the article is a short summary on Ram trucks which includes the following best-in-class claims for the Ram 3500 which Ford pointed out no longer applies, save for best-in-class fuel economy:

Ram continues to beat the competition in the most sought-after titles:

  • Longest-lasting line of pickups
  • Best-in-class fuel economy and longest range with exclusive EcoDiesel – 29 mpg and 754 miles with Ram 1500
  • Best-in-class towing capability – 31,210 pounds with Ram 3500
  • Best-in-class payload – 7,390 pounds with Ram 3500
  • Best-in-class torque – 900 lb.-ft. with Ram 3500 Cummins Turbo Diesel 

Ford’s performance ratings for its 2017 F-350, which are available at its website, reveal that the truck has a best-in-class towing capacity of 32,000 pounds; best-in-class payload at 7,630 pounds; and best-in-class torque at 925 lb.-ft. with its 6.7-liter Power Stroke Turbo Diesel.