With plenty of bed space, plenty of power and affordability in mind, Nissan has expanded its venture into the commercial vehicle segment by unveiling its first Titan XD and Titan Single Cab pickups in Carmel, Calif. on Monday night.
The Titan XD Single Cab, with a Cummins 5.0-liter turbo diesel, and the Titan Single cab, with a 5.6-liter Endurance V8, are designed to offer a more affordable entry point into the competitive commercial fleet and work truck market. Both trucks will go on sale in the fall. (More photos below.)
The single cab offerings are part of the company’s efforts to expand its drive into the light commercial vehicle segment.
“You can’t play in the commercial space without a full-size single cab truck,” Nissan’s senior manager of brand communications Dan Passe told Hard Working Trucks. “When you go to a job site, this is what you see. We’ve never offered on in Titan before. We’ve only offered it in Frontier, so this is a new avenue for us.”
To help gain better footing in the vocational segment, Nissan’s chief product specialist for Titan and Titan XD, Rich Miller, told Hard Working Trucks that the company’s commercial vehicle account managers will be approaching businesses with the new full-size standard cab line-up, which includes 4×2 and 4×4 options. Nissan took this same approach with its NV vans, which paid off.
“We’ve had very good success doing this with our large vans,” explained Miller, who is also Nissan’s director of product planning for trucks, SUVs and commercial vehicles. “Once they (companies) drive them, they’ve come back and bought 10, 15, 20 of them based on just that one trial they had with one of our vans.”
Miller envisions the Titan XD catching on with users who demand more power out of their pickups, yet require a more affordable alternative to a crew cab or ¾-ton truck.
“When it comes to the single cab Titan XD, it’s just a much cheaper diesel than a 3/4 –ton,” Miller said. “That’s an advantage for the guys that are running welders in the back, or the guys you see going down the road fixing semi-truck tires with air compressors and everything in the back.”
The single cab is the second of three eventual Titan body configurations, joining the current Crew Cab and future King Cab.
“Once we complete the roll-out of all Titan cab, bed, powertrain and grade level configurations, our all-new Titan family will cover about 85 percent of the total light pickup marketplace,” Miller said.
“More importantly, the Titan XD and Titan single cabs will have the power, torque, heavy duty chassis and durability demanded by today’s demanding worksites – including the highest towing capacities and payloads in the lineup.”
Titan will ultimately be available in a total of three cabs, three bed lengths, three engines, 4×4 and 4×2 drive and S, SV, SL, PRO-4X and Platinum Reserve trim levels.
The new single cab will be offered in both Titan XD and Titan configurations, with both versions sharing the same cab dimensions and 8.0-foot pickup beds but completely separate fully boxed ladder frame chassis.
The Titan XD Single Cab, like the Titan XD Crew Cab, will be offered in a choice of two engines: the Cummins 0L V8 Turbo Diesel, which is rated at 310 horsepower and 555 lb-ft of torque, and the 5.6-liter Endurance V8, rated at 390 horsepower and 394 lb-ft of torque.
The Titan Single Cab, with about a foot shorter wheelbase, will be offered initially with the new 5.6-liter Endurance V8 (a V6 engine will be available at a later date).
Diesel equipped models feature an Aisin 6-speed automatic transmission and V8 gasoline engine equipped versions will utilize a 7-speed automatic transmission.