Honda released its Super Bowl 50 TV ad today featuring its new 2017 Honda Ridgeline pickup alongside a talking dog and a flock of sheep singing the classic Queen song “Somebody to Love.”
The 60-second spot, titled “A New Truck to Love,” will run during the third quarter of the Super Bowl on Sunday, Feb. 7.
The commercial is now available for viewing on Honda’s YouTube channel.
Directed by Oscar-nominated director Bryan Buckley, who’s crafted more than 40 Super Bowl TV ads, the new Honda commercial is shot in a scenic pasture with sheep and reveals a rancher utilizing the bed of his Ridgeline, its in-bed trunk and the industry’s first in-bed audio system.
The sly sheep are so smitten with Queen’s “Somebody to Love” as it plays through the truck’s speakers, that they begin singing the song—but only when the rancher is safely out of earshot. Or is he?
The rancher makes a surprise trip back to the sheep. Does he catch them in the act? Watch the video to find out.
The TV ad marks not only Honda’s return to the Super Bowl, but the return of the all-new Ridgeline which Honda shelved for model years 2015 and 2016.