Toyota Tacoma dominates mid-size truck market

Quimby Mug Bayou Florida Headshot
Toyota Tacoma left its mid-size competitors in the dust last year.Toyota Tacoma left its mid-size competitors in the dust last year.

The numbers speak for themselves.

While GM attracted a lot of attention in the U.S. last year with its mid-size Chevrolet Colorado and GMC Canyon, the Toyota Tacoma clearly had the upper-hand and outsold all mid-size trucks in 2015.

Tacoma netted 179,562 sales last year, compared to 84,430 sales for Colorado and 30,077 for Canyon, according to Even when combining GM’s mid-size truck sales, Toyota still beats them by 44 percent.

Nissan came in third place, just below Colorado, with 62,817 Frontiers sold.

While 2015 offered up record trucks sales—even the most popular luxury vehicle is now a truck—mid-size truck sales share a small portion of that market. Jalopnik reports that 356,886 mid-size trucks were sold last year, compared to 2,187,173 full-size pickup sales, which amounts to a humbling 197 percent difference.

In fairness, keep in mind that when Ford reports its numbers, it includes its heavy duty truck sales, such as the F-650 and F-750.

While Ford did have its hands full making changes to accommodate the aluminum-bodied F-150, there has been plenty of buzz about the automaker re-entering the mid-size truck market in the U.S. via a new Ranger.

A Fox News journalist visiting Ford’s Australian proving grounds in December reported seeing mid-size trucks undergoing vehicle tests. Model year 2011 marks the last Ranger offered in the U.S. market.

HWT related: Canyon and Colorado named most fuel efficient trucks

HWT related: Ford may be engineering a new Ranger