Honda is debuting its 2017 Ridgeline on the biggest stage possible by featuring the truck during a Super Bowl TV ad this February. A 2014 Ridgeline is featured above.The 2017 Honda Ridgeline will be making a debut on a coveted TV ad during Super Bowl 50.
The truck’s appearance during the big game on Feb. 7 is expected to be viewed by well over 100 million viewers during the third quarter.
Ridgeline’s Super Bowl appearance will be following its world debut on January 11 at the North American International Auto Show in Detroit. Though that reveal will generate publicity, it can’t compare to an ad appearance during the Super Bowl, the world’s largest televised event.
Honda be promoting the 2017 Ridgeline and its Super Bowl appearance across several platforms, screens and Internet properties.
“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” says Jeff Conrad, senior vice president and general manager of the Honda Automobile Division.
“Super Bowl 50 is the right time and the right venue to communicate Honda’s continued leadership in light trucks. The multiplatform approach will enable Ridgeline to come out of the gate strong in 2016.”
The all-new 2017 Ridgeline television spot marks the Honda brand’s first official Super Bowl commercial since 2014’s “Hugfest” promoting Honda safety.
The all-new Ridgeline is slated to launch in the first half of 2016 at Honda dealerships nationwide.
The Ridgeline is being developed by Honda’s North American design and engineering teams in Ohio and California, and will be produced at its Lincoln, Alabama, auto and engine plant, alongside the Pilot and Odyssey.
