Ram boosts support for Texas Rangers

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Updated Sep 9, 2015

Texas has been very kind to Ram Trucks. More Texans drive pickup trucks than drivers in any other state (20 percent of motor vehicle registrations versus 12 percent national average.) In fact, Ram sells nearly two-and-a-half times as many pickup trucks in Texas as it does in the next-highest volume state.

So it was only fitting that slightly less than a year ago, at the 2014 State Fair of Texas, that the Ram Truck brand announced a partnership with the Texas Rangers and offered up $100,000 to help with the preservation of the history of the renowned law enforcement organization.

With the 2015 State Fair of Texas barely two weeks away, Ram has announced it will further strengthen their support of Texas Ranger heritage by donating — for the second time — $100,000 to the Texas Ranger Hall of Fame and Museum.

“Texas Rangers epitomize all of the great qualities of the Lone Star State,” said Becky Blanchard, Director – Ram Truck Brand, FCA US LLC. “Ram has deep ties to Texas. Reinforcing Ram’s commitment to the Texas Ranger Division and the Texas Ranger Hall of Fame and Museum is a significant way to be engaged with the people and communities in which we do business.”

The Texas Rangers, America’s oldest state law enforcement agency, are gearing up for the landmark 200th anniversary of their founding, which is traced to 1823. The Texas Ranger Hall of Fame and Museum in Waco, Texas, is the official historical center of the Rangers.

The first Rangers were minutemen and scouts protecting farms, ranches and settlements on a hostile frontier. Remarkably, Rangers have upheld the law over the span of three centuries; they are the only American lawmen to have served under five flags: Mexico, the Republic of Texas, the United States, Confederate Texas and the U.S. again.

At the Dallas Auto Show in March of this year, Ram unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote its partnership with the Rangers and bring the spirit of the Rangers to the road.

Iconic silver Lone Star Texas Ranger badges accent the Ram 1500’s white-and-silver two-tone exterior, designed to emulate the white hats and silver badges that the good guys always wear.

Inside, the concept is loaded with unique Texas Ranger edition accents, including four real Mexican five-peso silver coins inlaid within the wooden portions of the door bolsters – heads for the front doors, tails for the rear.

In addition to the improvements at the museum, a portion of the $100,000 is applied to the Texas Ranger Association Foundation’s scholarship program. The foundation promotes a tradition of excellence by awarding scholarships to students of active-duty Texas Rangers.