Looking to tap into the generosity of its pickup owners, Ram Truck has launched “Ram Nation” to help its owners and dealers come together for disaster relief and community service initiatives.
Ram Nation is a grassroots volunteer corps of Ram owners and like-minded people willing and ready to come together to haul supplies, deliver equipment, clear debris, distribute food and water and even make donations that help people in their communities and around the world. New members can join Ram Nation atramtrucks.com/ramnation.
Bob Hegbloom, President and CEO – Ram Truck Brand, says looking to unite pickup owners under such a cause seemed like a natural fit.
“[Ram truck owners] often are the go-to people that others can rely on when help is needed and, for them, the most satisfying reward or glory comes from feeling the pride of accomplishment through hard work,” he says. “Ram Nation will make it easier for our owners and dealers to come together. We’d love to see this grassroots effort grow into a movement that will help people in need across America.”
The idea for Ram Nation was sparked after the 2012 Joplin, Mo., tornado. When disaster struck that community, Ram truck owners showed up with their trucks and asked how they could help. The brand looked at how it could foster this emotion in its customer base to help out on a broader scale.
Ram Nation, Ram brand and dealer volunteers answered the call again this spring, converging on flood-stricken central Texas to join the First Response Team of America (FRTOA) in recovery and relief efforts. A $100,000 Ram Truck and FCA Foundation donation to FRTOA helped the Texas communities of Wimberley and San Marcos, and will provide aid in the event of future disasters.
Ram has partnered with and supported the First Response Team of America, founded by Tad Agoglia, since 2012 when it teamed up with The Weather Channel for exclusive “Responding by Storm” reports chronicling the organization’s disaster recovery work following 9/11 and Hurricane Katrina. Ram has provided Ram 2500, 3500 and 5500 trucks to First Response, and the brand and FCA Foundation have donated more than $300,000 to the organization to help with its ongoing relief efforts. The towing, hauling and off-road capability of the Ram trucks provided immediate benefit to the First Response Team’s efforts in moving supplies and equipment and removing debris.
How Ram Nation works
Truck owners interested in answering future calls to help, whether its mobilizing volunteers to assist in disaster relief efforts or proactive community outreach initiatives, can sign up for Ram Nation atramtrucks.com/ramnation.
Ram Truck and its dealers will access the Ram Nation database to bring volunteers and organizations together when a need or opportunity arises.
Types of Ram Nation projects could include working with the First Response Team of America or other organizations in times of disasters across America and working with community nonprofit organizations on initiatives such as planting or harvesting crops for local food banks, collecting and delivering supplies, clearing debris or transporting people.