Ram Rebel: The Story Behind The Grille

What difference does a truck grille make? All the difference in the world.

With the introduction of all new grilles on the 2015 Ram 1500 Rebel and Ram 1500 Laramie Limited, Ram Truck designers moved the needle yet again in a decades-old tradition of automotive grille design.

The designers talk about their inspiration for these unique grilles and offer a brief look at several decades of Ram Truck grille design.